An Irish service business came in ranking for almost nothing except its own brand name. Traffic was flat and the phone was not ringing.
I rebuilt the site architecture around service and location intent, fixed the internal linking so authority reached the money pages, cleaned up inconsistent citations across directories, and published location pages that answered the questions people were actually typing.
Within four months the business was sitting in the local map pack for its core services and organic enquiries had become the main lead source.